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Founded in 1921 by Guccio Gucci in his hometown of Florence, Gucci is a renowned Italian fashion house. In the 1960s, his son Aldo designed his father's initials, "GG," on a product. This was the world's first example of a designer's initials being used in a design, and it became the inspiration for numerous other classics, including the "GG SUPREME," which adds durability to the original GG canvas with a polyurethane finish. After Alessandro Michele took over in 2015, further reinterpretations were made, and in 2018 the "OPHIDIA" series, reminiscent of good old Gucci, was debuted, combining the GG pattern with the Web stripe, also an archive of the house, and has come to symbolize a new era for the house.